Mitigate Risk. Maximize guest experience.  


Venue Intelligence exists to help event coordinators and venue managers mitigate risk and maximize their guest experience. Through a unique blend of technology and crowd simulation services, we help customers better understand the potential risks and opportunities ahead of them and give them the tools they need accordingly.

With Playbook, customers can create their event and emergency plans and distribute them to relevant stakeholders. Through Venue IQ, we help event coordinators and venue managers understand the various “what if” scenarios that come through working with crowds via our crowd simulation services.




With better intelligence, you’re able to build a better plan. A better plan means you’re anticipating both risks and opportunities resulting in a better crowd experience. By analyzing crowd experiences and combining it with simulation services, you’ll have the intelligence you need to continuously improve your plan.

Leadership Team

Jim Martin

Founder & President

Jim’s career spans nearly 20 years in technology and business development, ranging from start-up and early-stage organizations to the world's largest & most successful companies. A thought-leader in emerging technology, security and large-venue operations, Jim's deployments include PSIM, guard tour management, interoperability & situational awareness platforms across 4.4 million hours of security labor. From '04 - '12, Jim led the strategic design of broadband, WiFi and cellular solutions serving retailers and consumers at over 250 shopping centers. 

Col. Doug Johnson


Deputy Chief – Indiana University Police Department; Colonel – US Army Reserve 

Doug’s career spans over 25 years with law enforcement, public safety, corporate and private security organizations. An alumnus of the FBI National Academy, American Military University and US Army War College, Doug has earned a Master’s degree in Strategic Studies and Strategic intelligence. 

Jay Wasson, P.E.


Chief Operating Officer, Purdue University Physical Facilities 

Jay’s executive leadership background includes the oversight of advanced engineering services throughout the state and experience in the development, deployment, and operation of Intelligent Transportation Systems (ITS) with emphasis on traffic incident management, traveler information systems and special event management & operations.

John Petruzzi, Jr. CPP, CISM, CBCP


Vice President, Enterprise Security Operations for Time Warner Cable, New York 

John oversees the deployment and ongoing management of physical security, investigations, threat management, business continuity and crisis management services of the company. John has extensive experience leading enterprise security, risk and information management services for several domestic and global corporations. 

John currently serves on the Board of Directors for ASIS International (ASIS) and has previously served as President for the ASIS Foundation, the Information Systems Audit and Control Association (ISACA) and the Information Systems Security Association (ISSA). Additionally John is a founding member of the Alliance for Enterprise Security Risk Management (AESRM). John previously served in the United States Marine Corps as a Non-commissioned Officer.

Mike Kelly


Mike is a Managing Partner at DeveloperTown where he oversees all Operations for the firm, designs detailed product development roadmaps for clients, provides experienced Software as a Service business coaching, and much more. He serves as our Technology Advisor, helping guide product strategy and our SaaS approach to the market.

Our Partners